Beautiful & pragmatic design strategies to leverage your business.



Visual communication strategies that build relationships


We take your values, budget and timeline, and partner with you to design the most effective and beautiful solutions that tell your story.


Brand Identity + Development

Your brand is a promise that you make to your clients, representing your values and personality with the full package that includes design aesthetic, content and messaging. From logo and business identity design to marketing plans and content development, we are equipped to provide you with the services that you need. We help you maximize your budget by ensuring that you are using the right tools in the right way to reach your audience as you build or refresh your business. With customer service and strategic design at the core of our company's values, it is our mission to ensure a smooth and detail-oriented process that brings you results beyond your expectations.

Contact us to discuss your business goals and identify opportunities to collaborate.

I hired Lisa to design a logo for a new photo/video project about body diversity. I had virtually no ideas regarding what this logo would look like other than “I want it to be positive and somehow represent diversity.” Lisa was very patient and understanding of the situation and helped me work through the stress of trying to convey a project’s mission through a single graphic. She’s easy going, reassuring, and very organized—with guides and questions that can help you form a better idea of what you want to see and what your target audience wants to see. When I received the final design for the project, I couldn’t believe how perfect and beautiful it was—representing every aspect of the project we had discussed. I think her experience in marketing in addition to graphic design gives her an edge in her work. I’ll definitely be coming back to her with future design and marketing needs!
— Laura Swanson, The Midwest Broken Mirror Project


Marketing Collateral

Your business or campaign uses a combination of words, graphics and messages that are strategically intertwined and designed to connect with your audience. Depending on your needs, we can step in and execute an existing strategy, or we can offer ideas for effective implementation for your ideas and needs. We carefully consider your audience and how messages are received to suggest pieces that will be effective in reaching your audience. We will also serve as a printer liaison.

Whether you need ongoing support or have a one-time project need, we are ready to step in and fill that capacity. Connect with us today to learn more about how we can help your business or campaign meet their goals.


Meet Lisa

Lisa Benck Assenmacher is the woman behind Basil Design Studio, LLC. Based in Michigan, she is equipped with a degree in Graphic Design, an MBA and more than fifteen years of experience working with clients ranging from individuals and start-up organizations to large corporations. With a love for good humor and fun stories, she has a zeal for life experiences and is happiest outside. The name Basil is Lisa B backward, and with a design style that is organic, fresh and versatile (like the herb), it felt like a natural fit with fun symbolism.

Basil Design Studio is proud to work with diverse, high impact businesses and organizations. We appreciate the opportunity to work together to make our work more beautiful and effective. We are committed to building relationships with our clients without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status.

Please forgive us while we build our website. While presentation is everything, sometimes you need to keep your portfolio on a Pinterest Board in the meantime. Please check out my work, and contact me with any questions.